Ignacio Macias
(Managing Director)

Email: ignacio.macias@psyma-iberica.com
Psyma Iberica: +34 - 606728818 (mobile phone)

With over 10 years of experience in strategic marketing, he has developed his professional career in leading global market research agencies.

He has experience in the following markets: telecommunications, financial services, and B2B projects. Ignacio has delivered market research information that has lead to immediate marketing actions to the most important players in their industries across Europe.

Ignacio has a bachelor in Business Administration, an MBA from the University of Pittsburgh (USA), and in 2001 was awarded with the Betta Gamma Sigma award for being #1 in the year . He specialized in Strategic Marketing at the University of Harvard Boston, USA.

Carlos Moreno
(Partner-Director)

Email address: carlos.moreno@psyma-iberica.com
+34 680853706 (mobile phone)

Carlos contributes 16 years of experience in the qualitative field of research to Psyma Iberica. Before joining our team, Carlos headed qualitative departments in three different Spanish agencies, most of his experience was gained in the healthcare industry. Carlos delivers market research that is actionable from day one, with in-depth insights. Carlos holds a degree in Psychology with a major in Industrial Psychology and Clinical Psychology.

Nuria Fernández
(Partner-Director)

Email address: nuria.fernandez@psyma-iberica.com
+34 680485798 (mobile phone)

With 15 years of experience in qualitative market research, Nuria has acquired her expertise in various international market research agencies. Much of her experience has been gained in the telecommunications industry, and enjoys an excellent reputation as an outstanding qualitative moderator and analyst.
Nuria holds a degree in Psychology from the University Autonoma de Madrid.