The Company

Psyma Iberica is part of the multinational market research holding, PSYMA GROUP AG, with worldwide presence in 120 countries through its own companies and strategic alliances. The German rooted Psyma group, which has its headquarters located in Nuremberg, has been established since 1957. Psyma is a client-oriented agency with one goal: to provide excellent client service; it prides itself in its medium sized firm philosophy: with no more than 30 consultants in each office, Psyma is able to provide a customized service to each individual client. When working with Psyma your marketing research needs will always be supported by a partner-director consultant.

Psyma Iberica's founders have cumulatively more than 50 years experience in the markets of healthcare, telecommunications, financial services and B2B research.

Psyma Iberica covers the whole Iberian Peninsula and its headquarters are located in Madrid, Spain. With support from the PSYMA GROUP Psyma Iberica is able to cover 120 countries in the 5 continents for all your multinational projects.

Services

Psyma Iberica gets involved in their clients’ decision-making processes and uses state of the art market research tools to offer information that helps minimize risks and optimize business results:

MONITORING SATISFACTION TO ENSURE RETENTION
Psyma Iberica helps its clients creating and maintaining solid, long-term relations with its client base. It offers actionable information for increasing loyalty, reducing the "churn rate". MOSTER, a software tool licensed to Psyma, helps to identify the main levers involved in increasing the loyalty of clients for improving long-term relations in all touch-points.

EFFECTIVENESS OF BRANDING COMMUNICATION STRATEGIES
Psyma Iberica offers helpful insights to improve and redesign branding strategies with a wide range of high performance market research solutions. It then evaluates the results of the projected positioning and quantifies the effectiveness of campaigns.

ONLINE COMMUNICATION EVALUATION
The Psyma Iberica online division supports the diagnosis and establishment of improvement routes for portals, e-commerce sites and corporate blogs