We believe in offering high involvement from our experts with the relevant sector experience, with support, if necessary, from experts in the latest market research techniques.

A partner-director, with at least 10 years of experience in the Spanish market, works on each project and the experience and expertise of the multinational Psyma group is able to offer its know-how too.

In order to accomplish high performance market research, Psyma Iberica works in compliance with its “3 i” philosophy:

1."i" Imagination:

The imagination of the client, our imagination, the imagination of the final consumer all working together in a synergistic way in each project.

2."i" Immersion:

We promise our clients a mutual relationship of high involvement at every process of market research projects.

3."i" Intelligence:

The intelligence of all the parties involved (consumer, marketing, ad agency, MR team...).

In each study Psyma delivers recommendations of great pragmatic, tactic and strategic value.